Our industry is committed to helping our audiences make informed choices about the video games they play and the amount of time they play them. That’s why our industry offers the most comprehensive and robust tools to manage how long players enjoy video games. Our industry established the Entertainment Software Rating Board (ESRB) as a self-regulatory body that ensures compliance with industry-leading practices for the marketing, advertising, and selling of games. Those tools enjoy high awareness among parents. In fact, the U.S. Federal Trade Commission applauded our industry’s self-regulatory practices as the strongest in the media sector.