The video game industry believes in empowering consumers. As people look for simple and cost-effective ways to enjoy digital products and services, new business models have emerged to meet consumer interest.

Increasingly, subscription-based models provide consumers with easy access to digital products and services through prearranged payments at regular intervals—usually monthly, quarterly or annually. With the growth of the digital distribution of video games, the available payment terms have expanded to include subscriptions, exclusive membership services and trial offers that provide consumers with a host of game-related services, online features and other benefits.

Allowing regulatory flexibility for such offerings will only serve to enhance consumer choice. Video game players are tech-savvy. They value and demand the ease of auto-renewal options. These subscriptions frequently save consumers money (such as through reduced overall spend when purchasing an annual subscription), provide predictability and allow customized experiences.

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