Games Should Represent the Diverse Player Community

The video game industry is deeply invested in making games reflective of – and accessible to – ALL players, as evidenced by the numerous, wide-ranging diversity efforts across the industry.

There’s a “gamer” stereotype, but it’s simply not accurate. The video game community is vast and diverse. Two thirds of Americans—people of all ages, ethnicities, races, gender identities and backgrounds—play video games. U.S. video game players are about as likely to be female as male, and the majority of players are over 18 years of age. And in fact, this number is growing.  In 1999, gamers over the age of 50 only made up 9% of the total; in 2024, they are now 29% of all gamers!

The video game industry is committed to creating games that represent this diverse player community.

Because we know everyone plays video games, we are committed to ensuring there is a game for everyone. Unlike other forms of entertainment with defined scripts and storylines for all its characters, video games are a unique medium that often empower players to decide who and what they want to be. This can take the form of creating an avatar to reflect who the player is – or wants to be. It can also look like no character at all – simply a player taking control of a race car or a first-person adventure as themself.

A growing number of game developers and publishers offer a wide range of diverse character and avatar options, ranging from skin tones, hair colors and textures, pronouns, jewelry, tattoos, mobility aids and many more.

Roughly one in four Americans – or 61 million people – live with a disability that impacts life activities, such as mobility, cognition, hearing or vision. Our industry is committed to providing a positive game experience for all gamers through accessibility features and hardware.

We feel a deep obligation to not only listen to the player community about what they need to have positive experiences with games that reflect who they are, but also to care for our diverse workforce, which brings their heart and soul to work everyday in order to create the experiences that entertain the world.

Cultivating a Diverse Talent Pipeline

We are committed to creating work environments that encourage and welcome diverse thoughts. ESA member companies design and implement policies and practices that engender inclusive and welcoming workplaces, while also striving to create opportunities for new voices to develop games. We believe assembling teams of creators from a variety of backgrounds and experiences is not only a good thing to do – it’s the right thing to do. 

The industry is focused on creating opportunities for underrepresented voices, including through mentorship programs, scholarships and grants. These initiatives foster new talent and ensure that distinct viewpoints are considered when conceptualizing video games.

These efforts are working. Today, 70% of Americans agree that video games can bring different types of people together, and 74% say that video games provide accessible experiences for people with different abilities.

Key Issues

Artificial Intelligence

The video game industry has been using artificial intelligence for decades to help create games and improve the player experience. New AI tools have the potential to drive further innovation.

Digital Wellness

Billions of people globally, of all ages and backgrounds, play video games in a healthy, balanced way.


Competitive video gaming creates jobs, spurs economic growth and encourages tourism.

First Amendment

Freedom of expression helps ensure the creativity and innovation of video games.

In-Game Purchases

In-game purchases make additional content and ongoing online services possible, offering consumers the option to pay for what they want and skip what they don’t.

Intellectual Property

Strong intellectual property laws promote creativity, promote innovation and protect the investments that make video games possible.

Player Safety

The industry is an innovator in online safety, investing in the development and continual evolution of safety features, putting the player community first.


The video game industry provides consumers with transparency, choice and control when it comes to managing personal information.

Right to Repair

Right to repair mandates present unique security and piracy risks to the video game ecosystem.

Subscription Services

Subscription-based models save consumers money, provide predictability and allow customized experiences.


Fair and open access to international markets fuels the industry’s potential for growth.


Video game companies work diligently to attract and employ the best talent available to continue growing the industry and contributing to the U.S. economy.