Expand the Marketplace

The video game industry creates some of the most popular and compelling entertainment in the world. We support policies that enable the development of creative content and innovative products that can be enjoyed by players around the world.

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Promote Digital Wellness

Playing video games provides immersive entertainment, fuels joy and connection and can enrich overall well-being for players. These benefits of gameplay are why we believe in policies that protect consumer choice and foster a well-balanced lifestyle for players of all ages.

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Protect Consumers

The video game industry has long been dedicated to transparency, choice and control. Our history of self-regulation positions us to advocate for commonsense policies that support a positive, safe and inclusive experience for the millions of Americans who play video games each day.

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Empower Talent and Drive Innovation

Supporting the workforce is paramount as we recognize the importance of nurturing the development of talented individuals who create, develop and market video games across the nation.

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Increase Creativity

Creativity and innovation are the lifeblood of the video game industry. We seek to protect the creative process and vigorously defend against efforts to regulate video game content in ways that infringe upon the constitutional right to freedom of expression.

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Key Issues

AI photo of video games

Artificial Intelligence

The video game industry has been using artificial intelligence for decades to help create games and improve the player experience. New AI tools have the potential to drive further innovation.

family playing video game

Digital Wellness

Billions of people globally, of all ages and backgrounds, play video games in a healthy, balanced way.

multiple people playing games in one room


Competitive video gaming creates jobs, spurs economic growth and encourages tourism.

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First Amendment

Freedom of expression helps ensure the creativity and innovation of video games.

Representation of in-game purchases

In-Game Purchases

In-game purchases make additional content and ongoing online services possible, offering consumers the option to pay for what they want and skip what they don’t.

woman playing game on computer

Inclusion & Belonging

When players see characters and stories that reflect our diverse society, we can expand their understanding, challenge stereotypes, and foster empathy.

woman using virtual reality headset

Intellectual Property

Strong intellectual property laws promote creativity, promote innovation and protect the investments that make video games possible.

close up of hands on game controller playing game in distance

Player Safety

The industry is an innovator in online safety, investing in the development and continual evolution of safety features, putting the player community first.

kids playing games together


The video game industry provides consumers with transparency, choice and control when it comes to managing personal information.

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Right to Repair

Right to repair mandates present unique security and piracy risks to the video game ecosystem.

video game controllers

Subscription Services

Subscription-based models save consumers money, provide predictability and allow customized experiences.

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Fair and open access to international markets fuels the industry’s potential for growth.

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Video game companies work diligently to attract and employ the best talent available to continue growing the industry and contributing to the U.S. economy.