Why our work matters

The video game industry has been using artificial intelligence for decades to help create games and improve the player experience. New AI tools have the potential to drive further innovation.

Billions of people globally, of all ages and backgrounds, play video games in a healthy, balanced way.

Competitive video gaming creates jobs, spurs economic growth and encourages tourism.

Freedom of expression helps ensure the creativity and innovation of video games.

In-game purchases make additional content and ongoing online services possible, offering consumers the option to pay for what they want and skip what they don’t.

When players see characters and stories that reflect the global player community, we can challenge stereotypes and foster empathy.

Strong intellectual property laws promote creativity, promote innovation and protect the investments that make video games possible.

The industry is an innovator in online safety, investing in the development and continual evolution of safety features, putting the player community first.

The video game industry provides consumers with transparency, choice and control when it comes to managing personal information.

Right to repair mandates present unique security and piracy risks to the video game ecosystem.

Subscription-based models save consumers money, provide predictability and allow customized experiences.

Video games are a major driver of U.S. economic growth. In 2024, U.S. video game sales totaled $59.3 billion – […]

Fair and open access to international markets fuels the industry’s potential for growth.

Video game companies work diligently to attract and employ the best talent available to continue growing the industry and contributing to the U.S. economy.