The video game industry leads in protecting children’s online data privacy and safety.

The video game industry employs several measures to comply with the Children’s Online Privacy Protection Act (COPPA), such as:

  • Posting clear and comprehensive descriptions in applicable privacy policies of how data collected from children under 13 (U13) is handled.
  • Providing parents direct notice about information practices before collecting personal information from U13 children.
  • Obtaining verifiable parental consent before collecting any personal information from U13 children.
  • Giving parents the opportunity to review any personal information, revoke consent or delete personal information collected from their U13 children.
  • Implementing reasonable procedures to protect the security of U13 children’s personal information.

With online and digital services becoming more commonplace in everyday life, the importance of protecting consumer data and privacy is critical. That is why the video game industry takes a number of affirmative steps to protect consumer privacy, including providing consumers with transparency, choice and control when it comes to managing personal information.

Congress should enact comprehensive consumer privacy legislation.  

A federal privacy framework with clear and flexible standards should be enacted as an alternative to the patchwork approach that has emerged among the U.S. states. Doing so would provide consumers with a consistent set of rights and expectations regardless of where they access online services.

The video game industry joins others in the business community in supporting a collection of consumer rights, including access, correction, deletion, portability and non-discrimination, subject to tailored and limited exceptions. Whatever is adopted—ideally at the federal level—it is critical that any privacy framework must also allow for innovation and flexibility in meeting those standards. Exemptions that enable companies to prevent fraudsters, cheaters and bad actors from taking advantage of practices, such as the right to delete information, are an example of a flexible approach that may prevent unintended consequences.

Key Issues

Artificial Intelligence

The video game industry has been using artificial intelligence for decades to help create games and improve the player experience. New AI tools have the potential to drive further innovation.

Digital Wellness

Billions of people globally, of all ages and backgrounds, play video games in a healthy, balanced way.


Competitive video gaming creates jobs, spurs economic growth and encourages tourism.

First Amendment

Freedom of expression helps ensure the creativity and innovation of video games.

In-Game Purchases

In-game purchases make additional content and ongoing online services possible, offering consumers the option to pay for what they want and skip what they don’t.

Inclusion & Belonging

When players see characters and stories that reflect our diverse society, we can expand their understanding, challenge stereotypes, and foster empathy.

Intellectual Property

Strong intellectual property laws promote creativity, promote innovation and protect the investments that make video games possible.

Player Safety

The industry is an innovator in online safety, investing in the development and continual evolution of safety features, putting the player community first.

Right to Repair

Right to repair mandates present unique security and piracy risks to the video game ecosystem.

Subscription Services

Subscription-based models save consumers money, provide predictability and allow customized experiences.


Fair and open access to international markets fuels the industry’s potential for growth.


Video game companies work diligently to attract and employ the best talent available to continue growing the industry and contributing to the U.S. economy.