America's entertainment software industry creates a wide array of computer and video games to meet the demands and tastes of audiences as diverse as our nation's population. Today's gamers include millions of Americans of all ages and backgrounds. This vast audience fuels the growth of this multi-billion dollar industry and helps bring jobs to communities across the nation. Below is a list of the top 10 entertainment software industry facts:
- Consumers spent $24.75 billion on video games, hardware and accessories in 2011.
- Purchases of digital content accounted for 31 percent of game sales in 2011, generating $7.3 billion in revenue.
- The average U.S. household owns at least one dedicated game console, PC or smartphone.
- The average game player is 30 years old and has been playing games for 12 years.
- The average age of the most frequent game purchaser is 35 years old.
- Forty-seven percent of all game players are women. In fact, women over the age of 18 represent a significantly greater portion of the game-playing population (30 percent) than boys age 17 or younger (18 percent).
- Sixty-two percent of gamers play games with others, either in-person or online.
- Thirty-three percent of gamers play games on their smartphones, and 25 percent play games on their handheld device.
- Seventy-three percent of all games sold in 2011 were rated "E" for Everyone, "T" for Teen, or "E10+" for Everyone 10+. For more information on game ratings, please see www.esrb.org.
- Parents are present when games are purchased or rented 90 percent of the time.