International IP Issues
ESA Priority Country Program
ESA works with member companies to identify and monitor countries that are either promising markets for the video game industry but have extremely high domestic piracy rates, or are responsible for high-volume production of pirated video games. Current priority countries include Brazil, Canada, China, Hong Kong, India, Malaysia, Mexico, Russia, South Korea, Taiwan, Thailand, Ukraine, the U.S., and Vietnam.
The International Intellectual Property Alliance
ESA is one of six members of the International Intellectual Property Alliance (IIPA), which represents copyright-based industries – such as software, books, films, and music – to strengthen international protections for copyrighted works. ESA and its IIPA partners work to combat organized criminal involvement in intellectual property piracy, encourage international cooperation on intellectual property issues, and participate in the “Special 301” process in the United States. Through the “Special 301” process, the United States Trade Representative identifies countries that do not provide adequate protection for intellectual property rights or that deny market access to industries relying on intellectual property rights.
ESA actively supports the work of many international organizations to help promote the rights of creators and to combat piracy. Specifically, ESA supports the World Intellectual Property Organization’s (WIPO) efforts to implement and enforce WIPO’s digital treaties, the WIPO Copyright Treaty and the WIPO Performances and Phonograms Treaty, which provide essential legal foundations for online commerce in entertainment software. ESA also supports efforts by the Asia-Pacific Economic Cooperation (APEC) and a number of countries to promote accountability among businesses that replicate content on optical media products, such as CDs and DVDs.
Free Trade Agreements
ESA supports the inclusion of rigorous and mutually beneficial intellectual property provisions in free trade agreements (FTA) between the United States and other nations, and works to promote FTA passage through coalitions such as the Entertainment Industry Coalition for Free Trade.
ESA and International Dialogue
ESA serves as a liaison to prominent international legislators, judges, enforcement personnel, and government administrators on intellectual property issues affecting computer and video games. ESA also works with international industry groups, such as the Interactive Software Federation of Europe and the Interactive Entertainment Association of Australia, to promote consideration of intellectual property issues of common interest.