|FOR IMMEDIATE RELEASE||
CONTACT: Dan Hewitt – firstname.lastname@example.org or 202.223.2400
Gamers raise record funds for medical treatment, gear up for Extra Life 2013 on November 2
SALT LAKE CITY (January 9, 2013) – Extra Life, the largest one-day charity gaming event, and its participants raised a record $2,020,000 to support nonprofit children’s hospitals across the U.S. and Canada. Players sign up for Extra Life and get sponsored by friends and family for every hour of game play. All funds go to the player’s designated Children’s Miracle Network Hospital.
More than 16,000 players participated in the October 20, 2012 event, raising 66 percent more money than in 2011 for medical equipment, treatment, and research at the network’s member hospitals. Players raised an average of $125 each in donations from friends and family – a $40 average increase over 2011. Social media, organized game events, and live streaming of game play secured the majority of donations, and helped #ExtraLife top-trend on Twitter.
"We are absolutely thrilled, but not surprised, with 2012's amazing team effort to help kids at hospitals across North America and beyond," said Jeromy “Doc” Adams, founder of Extra Life and the program's director at CMN Hospitals. "Gamers of all kinds and ages came through and showed their ability to impact their communities through gaming. Our participants and supporters once again showed the Extra Life movement has the momentum to keep growing."
New partnerships were one of the principal drivers of Extra Life’s success in 2012, including one with the Entertainment Software Association Foundation (ESAF), the philanthropic arm of the U.S. computer and video game industry. Extra Life received a warm endorsement from industry leaders at ESAF’s “Nite to Unite – for Kids” – the video game industry’s annual black-tie fundraiser. The partnership will continue into 2013 with increased involvement from the organization and video game publishers.
“Extra Life’s success reflects the generosity of the video game industry and our dedication to improving the lives of America’s children,” said Jenny Lai, vice president of ESAF. “We were proud to partner with CMN Hospitals in this record-setting year, and look forward to building on this tremendous achievement in 2013.”
This year’s Extra Life supporters included Reddit, which joined longtime program partners such as Microsoft, Sony, G4TV, and IGN.com.
"What we're seeing is a diversity of supporters to reflect Extra Life's all-inclusive model — anyone can play any game anywhere and help their local CMN Hospital in a very direct way," noted Adams. "We're ready to start rolling on our next game day, and have some new and exciting plans to implement."
Gamers are already gearing up for this year's Extra Life, which is scheduled for Saturday, Nov. 2.
About Extra Life
Extra Life was created in 2008 to honor the late Tori Enmon, a 15-year-old Children’s Miracle Network Hospital patient who played video games during her battle with acute lymphoblastic leukemia. In 2011, Extra Life participants reached a fundraising milestone, with more than $1.2 million directly benefiting Children's Miracle Network Hospitals across the United States and Canada. Hospitals use the funds however they’re needed most, typically to purchase equipment, conduct research and provide uncompensated care.
About Children's Miracle Network Hospitals
Children’s Miracle Network Hospitals raises funds for 170 children’s hospitals across the United States and Canada, which, in turn, use the money where it’s needed the most. When a donation is given it stays in the community, helping local kids. Since 1983, Children’s Miracle Network Hospitals has raised more than $4.7 billion, most of it $1 at a time, all in support of the mission to save and improve the lives of as many children as possible. Learn more at CMNHospitals.org.
About ESA Foundation
The ESA Foundation was created by the American entertainment software industry to provide opportunities that can make a difference in the lives of America's youth. ESAF is fully supported by proceeds from its limited edition charity game pack’s sales and "Nite to Unite - for Kids," its annual fundraiser. For more information about ESAF, please visit www.esafoundation.org or on Twitter: @ESA_Foundation.