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Wargaming and gloops International Inc. Join Entertainment Software Association
New Members Bolster Association’s Digital Games Portfolio
October 4, 2012 – The Entertainment Software Association (ESA), the trade association representing U.S. computer and video game publishers, today announced that Wargaming and gloops International Inc. joined the U.S. industry body, increasing ESA’s total membership to 35 companies. Both companies have experience developing digital games, particularly multiplayer and social games, and will augment ESA’s representation of this industry segment.
“Our newest members develop compelling digital games across multiple platforms that allow players from all over the world to connect, compete, and have fun,” said Michael D. Gallagher, president and CEO of ESA. “As the industry expands across channels and delivery mechanisms, we look forward to collaborating with these innovative companies to capitalize on new opportunities.”
Wargaming is a leader in the free-to-play massively multiplayer online (MMO) game market with more than two decades of experience developing and publishing military strategy games for online platforms. Since its establishment in 1998, Wargaming has published more than 15 titles, and expanded its operations to 10 countries, including an office in San Francisco, CA. In particular, Wargaming develops mid-20th century warfare games such as the company's flagship armored MMO World of Tanks, which boasts 35 million players worldwide. On the horizon, the company also plans to release World of Warplanes, currently in closed beta, as well as World of Warships. In June, Wargaming launched Wargaming.net, a portal unifying the online user experiences for all three titles.
“The ESA has a long history of promoting the entertainment software industry’s many accomplishments and ensuring that its members’ voices are heard among influencers and decision-makers,” said Wargaming CEO Victor Kislyi. “I am confident that the association’s advocacy work will protect our interests, and help us expand our digital MMO offerings for a passionate and growing fan base.”
gloops International Inc. specializes in creating social games for mobile platforms in North America. Its parent company, gloops, Inc., originally established in Japan in 2005 as a multifaceted advertisement and website development business, currently develops interactive mobile games that connect players from around the globe. gloops’ unique brand name reflects its vision: “g” indicates “global” and “loops” refers to “loop communication.” gloops has developed and operated 18 popular social games, including sports titles MLB Battle Game and Derby Card, as well as multiplayer titles Odin Battle, Sangokushi Battle and Guild Battle. The company continues to expand and recently established gloops International Inc. in San Francisco, CA.
“We are committed to building games that have the potential to bring people of every age and from every location together,” said Yukiharu Tomita, CEO of gloops International Inc. “We are thrilled to join ESA and to gain its support as we seek to further our mission of cultivating collaborative entertainment experiences.”
ESA offers services to interactive entertainment software publishers including conducting business and consumer research, providing legal and policy analysis and advocacy on First Amendment, intellectual property and technology/e-commerce issues, managing a global anti-piracy program, owning and operating E3, and representing video game industry interests in federal and state government relations. For more information, please visit www.theESA.com or follow us on Twitter: @RichatESA.
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