Sales & Genre Data
According to data released by The NPD Group, a global market research company, the video game industry posted strong sales in 2010, generating more than $25 billion in revenue. Sales of game software and content, including games made for consoles, portable gaming devices and PCs, as well as digital full game downloads, downloadable content and social games, accounted for approximately $15.9 billion of that total.
The most popular game genre in 2010 was "Action," which accounted for nearly 22 percent of all games sold. In addition, of the games sold in 2010, approximately 56 percent were rated "Everyone (E)" or "Everyone 10+ (E10+)."