Sales & Genre Data
According to data compiled by the NPD Group, a global market research company, computer and video game companies posted strong sales in 2009. The industry sold 273.5 million units, leading to $10.5 billion in revenue. Of these sales:
- Game console software sales totaled $8 billion with 176.7 million units sold;
- Computer game sales were $538.4 million with 23.5 million units sold; and,
- There were $1.9 billion in portable software sales with 73.2 million units sold.
The most popular game genres in 2009 were "Action" and "Sport Games," each of which accounted for more than 18 percent of all games sold. In addition, of the games sold in 2009, 60 percent were rated "Everyone (E)" or "Everyone 10+ (E10+)." The NPD Group's data also indicates that only 17 percent of games sold last year were rated "Mature (M)."
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