Sales & Genre Data
According to data compiled by the NPD Group, a global market research company, and released by the ESA in January 2009, computer and video game companies posted records sales in 2008. The industry sold 297.6 million units, leading to an astounding $11.7 billion in revenue. Of these sales:
- Game console software sales totaled $8.9 billion with 189.0 million units sold;
- Computer games sales were $701.4 million with 29.1 million units sold; and,
- There was a record $2.1 billion in portable software sales with 79.5 million units sold.
The most popular game genre once again was "Family Entertainment," which accounted for 19 percent of all games sold in 2008, up from 9.1 percent in 2006. In addition, of the games sold in 2008, 57 percent were rated "Everyone (E)" or "Everyone 10+ (E10+)." The NPD Group's data also indicates that only 16 percent of games sold last year were rated "Mature (M)."
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