Industry Facts
America's entertainment software industry creates a wide array of computer and video games to meet the demands and tastes of audiences as diverse as our nation's population. Today's gamers include millions of Americans of all ages and backgrounds. In fact, nearly three-quarters of all American households play games. This vast audience fuels the growth of this multi-billion dollar industry and helps bring jobs to communities across the nation. Below is a list of the top 10 entertainment software industry facts:- Consumers spent $25.1 billion on video games, hardware and accessories in 2010.
- Purchases of digital content accounted for 24 percent of game sales in 2010, generating $5.9 billion in revenue.
- Seventy-two percent of American households play computer or video games.
- The average game player is 37 years old and has been playing games for 12 years.
- The average age of the most frequent game purchaser is 41 years old.
- Forty-two percent of all game players are women. In fact, women over the age of 18 represent a significantly greater portion of the game-playing population (37 percent) than boys age 17 or younger (13 percent).
- In 2011, 29 percent of Americans over the age of 50 play video games, an increase from nine percent in 1999.
- Fifty-five percent of gamers play games on their phones or handheld device.
- Seventy-six percent of all games sold in 2010 were rated "E" for Everyone, "T" for Teen, or "E10+" for Everyone 10+. For more information on game ratings, please see www.esrb.org.
- Parents are present when games are purchased or rented 91 percent of the time.
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