Industry Facts
America's entertainment software industry creates a wide array of computer and video games to meet the demands and tastes of audiences as diverse as our country’s population. Today's gamers include millions of Americans of all ages and backgrounds – an audience that fuels the growth of our multi-billion dollar industry and helps bring jobs to communities across the nation.
Below is a list of the top 10 entertainment software industry facts:
- Fifty-eight percent of Americans play video games.
- Consumers spent $20.77 billion on video games, hardware, and accessories in 2012.
- Purchases of digital content, including games, add-on content, mobile apps, subscriptions, and social networking games, accounted for 40 percent of game sales in 2012.
- The average game player is 30 years old and has been playing games for 13 years.
- The average age of the most frequent game purchaser is 35 years old.
- Forty-five percent of all game players are women. In fact, women over the age of 18 represent a significantly greater portion of the game-playing population (31 percent) than boys age 17 or younger (19 percent).
- Fifty-one percent of U.S. households own a dedicated game console, and those that do own an average of two.
- Thirty-six percent of gamers play games on their smartphone, and 25 percent play games on their wireless device.
- Ninety-one percent of games rated by the Entertainment Software Rating Board (ESRB) in 2012 received a rating of "E" for Everyone, "E10+" for Everyone 10+, or "T" for Teen. For more information on game ratings, please see www.esrb.org.
- Parents are present when games are purchased or rented 89 percent of the time.
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